Home » INTERVIEWS » Her Excellency Sara Al Madani – Emirati entrepreneur 

Her Excellency Sara Al Madani – Emirati entrepreneur 


Meet the well-known fashion designer, entrepreneur and founder of Rouge Couture fashion label, Sara Al Madani. The successful, results driven and passionate proud Emirati lady was selected as the youngest board member of the Sharjah Chamber of Commerce and Industry.

A role model to many young women, AWM has the honor to have her among the inspirational women in this issue,


Can you tell us about your beginnings; at what age did you realize your passion for fashion?

I started when I was 15, that’s when I opened my first store. At a young age, I wasn’t very interested in fashion specifically, but something really interested me about the abaya. My mission was to start a fashion line that would disrupt the traditional Abaya style and evolve it, while still keeping it modest.  My love for all things fashion has grown and matured over the years.


What role did your family play in motivating you towards your goals? Who is your role model?

My parents have always encouraged me to be the best version of myself. They have always supported me emotionally but I did not want them to support me financially, as I felt that I wouldn’t know the value of money unless I worked for it myself.


Tell us about your brand and your fashion style in design? Where do you get your inspiration from?

My brand is almost 15 years old, we grew together and it became a big part of my life. My designs have my personality in them, which is a strong, brave, outgoing, confident, hard working woman who isn’t scared of showing her love for fashion, while still remaining classy. I get my inspiration from everything around me; I believe if you are truly looking for inspiration you can find it everywhere. It can be found in food, a movie, a country, even from nature. It’s all around us.

Rouge_Couture_Collection (3)             Rouge_Couture_Collection (4)             Rouge_Couture_Collection (5)

Being selected as the youngest board member of the Sharjah Chamber of Commerce & Industry what were some of the challenges that you have faced and what would you like to see happen through your role?

Being selected for this position has been one of the biggest accomplishments I have achieved so far. I am quite fortunate to be where I am, and everything on my journey so far was, and continues to be, a learning experience for me.

I would like to see improvements in many things but the most important change I want to see is the development of the right ecosystem for businesses in Sharjah, particularly for young entrepreneurs and startups.


Many Emirati women have excelled in entrepreneurship, how do you see the state of the Emirati woman in the future, and what advice would you share with her and other Arab women?

My vision for Emirati and Arab women in the near future is for more women to be entering the political and economical spheres, because there is a strong support system promoting and encouraging women to achieve their goals.

My advice to all Emirati women is to always believe in themselves, trust their instincts and focus on their goals. Don’t ever be scared of making mistakes, because mistakes are a strong element in building your personality, character and experience. Everyone fails, but only few rise up again.

I am not ashamed to say that I have failed many times- so many that I can’t even remember every instance anymore!. But I am glad I failed because it made me the Sara I am today.


Having accomplished so much at such a young age, what are your future plans?

I want to share my knowledge and experience with everyone around me who wants it. I believe we should all start being kinder to those around us and be the change we want to see in the world.

I also want to expand my fashion line by supplying to more counties, so that more women can have access to my brand, which will hopefully help to empower them through comfortable elegance I am also opening two restaurants soon, and hoping that all goes well as it’s my first foray into the F&B industry.

Last but definitely not least, we are launching a new project at the Sharjah Chamber of Commerce and Industry that we are calling “shjSEEN”. This initiative is going to help the city’s economy and promote it while at the same time celebrating the existing businesses within the city. You’ll find out more about this soon!

Rouge_Couture_Collection (2) (1)                         Rouge_Couture_Collection (1) (1)


For this interview translated in Arabic click here:

: للعربية


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One comment

  1. Her clothes line ( a fashion statement in itself, albeit in the conservative region ) is a reflection of her true self/personality/creativity, that dwells within her. Fortunately, she has had a strong support system, which has been instrumental, in nurturing her talents & exploring newer horizons. Without which, something so good, would have been lost in time & space.

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