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Randa Ayoubi


Randa Ayoubi a business mind to learn from. Randa began her journey on an initial investment of $140,000 for a decade before persuading family and friends to invest $3m.

The result was Rubicon Holdings, an Amman-based entertainment company, which is now a global powerhouse with five international branches and more than 300 employees. Rubicon Holdings produces hits such as Ben & Izzy, a children’s cartoon series promoting cross-cultural understanding between the Middle East and the West. In addition to her work with Rubicon, Ayoubi also mentors a number of budding entrepreneurs, a subject she is clearly passionate about, having endured the struggles of her own business.

“I always tell young people…that you just need to forge forward with or without government [support],” she told CEO Middle East last year.


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