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Tag Archives: Maurice Hamilton

How to Maintain a Productive Relationship with Your Social Media Influencer

By Maurice Hamilton, Global CEO at The SMC Group   The use of social media stars to endorse brands has become a popular and profitable way to build awareness and credibility. Influencers are being used across every industry and have become widely accepted by the consumer. But how does one deal with this new category of celebrity? Once a brand has decided on a social …

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Selecting the Right Brand Ambassador for Your Business: 5 Essentials

By Maurice Hamilton, Global CEO at The SMC Group   Building brands through celebrity and digital influencer endorsements remains a powerful communication tool for firms. Choosing the correct spokesperson is a big decision for any brand and needs to be carefully considered as they can either boost or tarnish a brand’s image. With the right marketing strategy and approach, a …

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