Our brains have two systems: a logical conscious one and a reflexive non-conscious one. The reflexive system runs the show when we are short on time and effort. This system is not great at filtering, so it is affected by any stimuli around it. Many efforts to change undesirable behaviors fail, because, they focus on the logical brain and forget about the reflexive one.
Dr. Azab has been teaching for the Psychology and Human Development departments since 2012. She has also taught for the Biology department at UCI after finishing her doctorate in Neuroscience from there. She has also studied psychology for many years and completed a masters in Counseling from Toronto, Canada and finished the masters course work at CSULB in research psychology. In addition to lecturing at CSULB, she is a sought after speaker who gets invited to speak on a variety of topics. She also has blogged for the HuffingtonPost and elephenat Journal. This is her second TEDx talk.