SERMO, a global network of communications agencies specialising in lifestyle and luxury, has published its Digital Influencer Index for 2016 which ranks bloggers, vloggers, Instagrammers and other social media stars from around the world.
The report relies on intelligence from SERMO’s 15 PR agency partners worldwide to produce a Top 10 list for each of the 16 markets the network’s partners operate in, as well as a global Top 16 list.
The digital influence scoring algorithm takes into account both an influencer’s ‘data score’ (their reach across all their key platforms), as well as a ‘relationship score’ based on each SERMO agency’s relationships with and experience of working with them.
Dubai-based beauty blogger Huda Kattan ranked as the number one digital influencer in the UAE, and was joint third in the list of Top 16 digital influencers globally.
SERMO’s Top 10 Digital Influencers in the UAE
|22||Elias El Indari|
|20||Natalia and Reem Kanj|
Tara Rogers, co-founder and managing partner of Mojo PR, which is the SERMO partner in the Middle East, said: “With the number of digital influencers growing rapidly in the UAE, it has been a valuable exercise to track their performance over the last 12 months and benchmark this globally.
“What the SERMO Index has allowed us to do is show how the industry is professionalising from both a brand and follower engagement perspective. We’re really pleased to see Huda Kattan rank among the top digital influencers globally and to see the UAE’s top 10 digital influencers score favourably against other SERMO markets, considering the relatively nascent stage of digital marketing in our region.”
SERMO’s Top 16 Digital Influencers Globally
|99||Italy||Mariano Di Vaio|
|96||Germany||Dagmar Nicole Ochmanczyk|
|90||Hong Kong||Elva Ni|